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Sunburnt Country #10 - June 2025 - The True Cost of Food, the Reality of SAF, and an AI-Powered Future

Welcome back to the latest edition of Sunburnt Country. After a brief break we're back at our base here in Melbourne, keeping a close watch on the critical sustainability topics shaping our future. This edition, we're exploring the staggering hidden costs within Australia's food system, the dual-edged sword of AI's role in sustainability, and the tangible, on-the-ground realities of the global push for sustainable aviation and construction.

Let's get into it.

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Quick learning bites:

Easy to digest learning sparks to illuminate your day:

  • SAF Production Doubles, But Remains a Drop in the Ocean: Global production of Sustainable Aviation Fuel (SAF) is forecast to double in 2025. However, the International Air Transport Association (IATA) notes this will still only account for 0.7% of the industry's total fuel needs, at a significantly higher cost. [Source: ESG Today]
  • Australia's Food System's Staggering Hidden Costs: A landmark CSIRO report has revealed Australia's food system has hidden environmental and health costs of up to $274 billion annually—the highest per capita in the world. [Source: CSIRO]
  • Food Insecurity a Major Challenge: The same CSIRO report found that nearly one-third of Australian households experience moderate or severe food insecurity each year, highlighting a major disconnect between production and equitable access. [Source: CSIRO]
  • AI's Dual Role in Sustainability: While AI is being increasingly leveraged to solve sustainability challenges like optimising travel and reporting emissions, its own energy consumption is a growing and complex concern, demanding a careful balance between innovation and impact. [Source: Forbes, ZDNet]
  • ESG Recruitment Pace "Steadies" in Australia: After a period of rapid growth, the pace of ESG-related recruitment in Australia is reportedly steadying, indicating a market maturation while long-term demand for sustainability expertise remains strong. [Source: Money Management]
  • Consumer Demand for Sustainable Fashion Shifts to Action: The trend in sustainable fashion is moving beyond just brand transparency, with a growing consumer focus on circular models like clothing repair, reuse, and rental services to reduce waste. [Source: Fashion Network]
  • Digital Workflows Drive Construction Sustainability: Leading the way in Europe, Nordic countries are demonstrating that digital workflows and Building Information Modelling (BIM) are key to reducing the carbon footprint of the construction industry from the earliest design stages. [Source: Construction Briefing, Modern Diplomacy]

Longer reads:

For those who want to delve deeper, here are the curated articles for this edition:

1. Australian Focus & Policy

2. Corporate Strategy & Leadership

3. Sustainable Aviation & Travel

4. AI & Technology in Sustainability

5. Construction & Finance